New Lessons: Showreels & Video, and Cruise Ship Magic

New lessons have been added to the range of How To Be A Professional Magician courses. These are on the subjects of Showreels and Using Video to promote your act, and how to move your carer to sea and become a professional Cruise Ship Magician. These were both missing from when the course first launch […]

Podcast 008: Do You Really Need A Website?


How To Be A Professional Magician, Podcast 8 Do You Really Need A Website? In this episode of the How To Be A Professional Magician Podcast we ask if you really need to have a website. It used to be essential; but with the dominance of social media platforms is spending money to design and […]

Podcast 004: What Should You Do At A Networking Meeting?


How To Be A Professional Magician, Podcast 4 What Should You Do At A Networking Meeting? In this episode we ask what the benefits of a networking meeting are, what you should do when you are there and how to prepare before you attend. Networking meetings are events were people in different professions get together […]

Podcast 002: Should You Be A Magician For All Occasions?


How To Be A Professional Magician, Podcast 2 Should You Be a Magician For All Occasions? In this episode we ask should you advertise that you are a “Magician for all occasion” on your marketing. It’s likely that as a professional magician you already work at all types of occasions, and you will want to […]

Brand Awareness – Video Business Lesson

HTBAPM Brand Awareness

In this business lesson we cover the subject of branding yourself, and creating brand awareness. Before you even start to think about ways to market your magic business you need to develop your brand. It is important that your brand is unique and stands out against others, so don’t just copy another magician’s style. Your […]

Making Your Magic Brand Stand Out

Making your magic brand and finding your style is half the battle when it comes to unique marketing and standing out from your competitors. When most people think of branding they think of a company’s logo, but there’s more to it than that. If you haven’t already, read the lesson on branding. Here are a […]

Wedding Fair Advice for Magicians

Good marketing involves combining a range of methods to generate booking enquiries. One of these methods I find best is attending weddings fairs – during 2013 and 2014 I averaged 19 wedding fairs per year – and it’s this subject I get asked about most. Therefore, here’s my wedding fair advice for magicians: What is […]

Making Your Magic Commercial

When I made the decision to turn professional I decided that I needed repertoire of commercial tricks that I could perform for my close-up act; but I realised that I couldn’t just do a pile of card tricks, or do tricks that I liked doing. I shortlisted tricks, practiced those, and worked on the patter; […]