Making your magic brand and finding your style is half the battle when it comes to unique marketing and standing out from your competitors. When most people think of branding they think of a company’s logo, but there’s more to
Wedding Fair Advice for Magicians
Good marketing involves combining a range of methods to generate booking enquiries. One of these methods I find best is attending weddings fairs – during 2013 and 2014 I averaged 19 wedding fairs per year – and it’s this subject
Troy’s Top Ten Tips for Professional Magicians
UK Magician Troy has a new series starting on E4 this spring and as part of the PR to promote the series he’s had an article in the Telegraph about the ten things the public don’t know about professional magicians, though they
Where to learn magic – Amazon links
The Learn Magic page has been updated with a direct links to Amazon pages for learning magic. When I first got seriously interested in magic some of the first books I purchased were from Amazon. Many people think you have to buy
Making Your Magic Commercial
When I made the decision to turn professional I decided that I needed repertoire of tricks that I could perform for my close-up act, but I realised that I couldn’t just do a pile of card tricks, or do tricks