This course focuses on being a Professional Children’s Party Magician. (You can see the full syllabus here.). In it you will learn:
Building the Foundation
In this Section you will find out about the different styles of magic, what how they fit in the marketplace, a guide to pricing, business set up costs, and setting goals. All this comes together when you create your own business plan so you can launch your career as a magician.
This Section looks at children’s magic. This is an area often overlooked by magicians but it can act as a springboard to enable you to be professional. You will find out what is needed to build a show, building a brand, promoting it (including setting up a website), and how to increase your income from each show you perform.
Sales and Marketing
Regardless of what style(s) of magic your perform, this Section looks at building a sales process, building your brand, promoting with a showreels, brochures and PR. Then building your business by getting referrals and recommendation, and networking (both face to face and with social media). Details guides to get you advertised on Google and Facebook. Then setting your price, handling enquiries, offering discounts, using a database and closing the sale. It has templates for replying to enquiries, offer emails, database and contracts). Oh, and there’s more: increasing your fee by upselling, sending newsletters, getting reviews and using testimonials effectively!