Phew, so we’ve set up your magic business, developed your brand, done your marketing, and now it’s the daily task of…
Running Your Magic Business
This could be perceived as ‘the boring bit’, but if you can’t run your business effectively then all the hard work could be in vein. It is this section that can really mark you out as being professional, even if you are working a full-time job.
So, what’s involved in running your magic business?
Well, to put it simply, admin! But let’s break that down to different tasks that need to be done:
- Taking and returning phone calls promptly,
- Replying to emails and enquiries promptly,
- Typing up contracts,
- Generating new business,
- Social media updates,
- Logging invoices and receipts,
- Following up clients for feedback,
- Updating marketing and brand,
- Learning new material and rehearsing it.
Oh, and almost forgot:
- Doing the shows!
All of this needs to be done, and it needs to be done quickly and efficiently. I’ve taken bookings purely because I was the first magician to answer their phone (and not let it run to voicemail) as the client needed to get things booked during her lunch break.
I’ve also taken bookings because I replied to emails quickly and professionally, answering all the questions the client had.
You need to allow time to generate new business and enquiries. You could do a mail out to local venues, or do a publicity stunt. This all takes organisation and time to promote and therefore make the most impact.
Put systems into place to follow up enquiries and leads generated
Make sure you send out contracts promptly, and log all invoices and receipts swiftly – DON’T let them pile up and wait until the week before your tax return is due before you attempt to sort them out!
By now I’m hoping that you have subscribed to How To Be A Professional Magician and received the free stuff. This is the stuff that helps get your business started, and also keeps your business running smoothly so you can concentrate on finding clients and performing shows.
Subscribe now to be emailed:
- “Thoughts on Prices” chapter
- “Social Networking” chapter
- Business card template (Adobe Photoshop psd format)
- Client Database spreadsheet (Excel xlsx format)
- Client Booking Contract (MS Word doc)
You’ll also get updates to the latest articles and thoughts, plus access to more exclusive content and special offers on future products and releases, including magic tricks and routines, as well as some of the best business tips straight from one of the UKs professional full-time magicians.
What we’ve covered over these last few lessons really is just the basics, a grounding to kick things off. If you are serious about becoming a professional magician then make sure you check out the How To Be A Professional Magician courses.
Also see other recommended magic and marketing books and resources.
Finally, you may want to check out the magic routines and tricks used by professional magicians.