Making your magic brand and finding your style is half the battle when it comes to unique marketing and standing out from your competitors. When most people think of branding they think of a company’s logo, but there’s more to it than that.
If you haven’t already, read the lesson on branding. Here are a few points to take in now.
Don’t Copy Your Favourite Magician
It’s one thing to be influenced by a magician, but it’s another to copy them. When David Blaine became popular many magicians suddenly became ‘street magicians’, when Derren Brown became popular magicians became mindreaders, and then there were the Dynamo clones!
Be yourself and let your personal style bloom.
If you are serious about being a professional magician and earning money form performing magic then make sure you come across as being friendly and personable.
Magic for all Occasions
You’ll likely be willing to work at any event; weddings, birthdays, Christmas parties, corporate events and exhibitions; and no doubt your magic will be suited to any of them. However, simply saying you will work at “all occasions” does not come across well to a potential booker.
If you perform both children’s and adults magic then separate websites are a must. Make it clear what you do.
Logos Aren’t Everything
Try to come up with a brand that reflects what you do and your performing style. It doesn’t have to be a traditional logo, but your stage name written in a suitable font, and in appropriate colours.
A children’s entertainer should use bold fonts and primary colours with an appropriate name, a corporate mind-reader will want a more conservative style.
Use Your Brand Consistently
Once you have developed your brand use it consistently on all your marketing mediums.
The idea is to build a feeling of consistency that gives clients the feel of familiarity. For example, Coca Cola is immediately recognisable by the style of writing and colours, regardless of the words, or even language, used.
Market Yourself Properly
It’s one thing having a brand, but it’s quite another to market it properly, and unfortunately this can cost money. But, without this investment you won’t be able to get your brand out there, at least not as quickly as you need if you are looking to turn professional.
Use your marketing to put your brand in front of people and explain to them what service you offer, and why that’s beneficial to them. They may not need you straight away, but when they do and your brand shows on an internet search they will already have a familiarity with you.
This article is a summary of the Creating a Brand Lessons in the Full Course, and also covered in the abridged versions.
The How To Be A Professional Magician Courses cover everything you need to know to set up a business as a professional magician. The Full Course contains all the information (as well as 30 minute Skype consultation to help you get your business launched), and the abridged courses also cover business set-up.