In this business lesson we cover the subject of branding yourself, and creating brand awareness.
Before you even start to think about ways to market your magic business you need to develop your brand. It is important that your brand is unique and stands out against others, so don’t just copy another magician’s style.
Your brand doesn’t need a logo, simply deciding on what fonts and colours you will use is enough to get started, and it can develop as times goes on and your business evolves.
Ensure that you come across as an expert, and that your branding looks professional and conveys the style for the type of events you want to be working at.
Use your brand consistently in all your marketing, that way it will build the awareness with the audience; meaning that they will have familiarity with you when it comes to deciding which magician they want to book.