How To Be A Professional Magician, Podcast 1
Do You Really Need a Logo?
In this episode we ask if you really need to have a logo as a professional magician.
A logo can be one of the most visual aspects of a company’s marketing and branding, but as a magician is it essential – or even necessary – to have one?
It may come as a surprise to some, but you don’t need to have a logo. But why?
Companies spend millions of pounds on marketing and developing their logos, so it’s easy to think you need to have recognisable logo too.
Large companies such as McDonald’s have the famous “Golden Arches”. If you see that logo you know that it belongs to McDonald’s, and you know what you’ll be able to get if you go there.
The logo is only part of the overall brand and marketing package of a company, but it is the part that is often the most obvious and stands out.
However, it only works if you are already familiar with the the logo. If you haven’t encountered that company before, and association it with a brand or logo; then it is unlikely to affect you buying decision.
The advantage of a logo is once you have found a brand that you like to use, you then take notice of the logo and you will be drawn to it again in the future.
This establish the brand and makes it easier for repeat customers to find you in the market place. It also makes it easier to advertise and recommend by giving a visual key to the company’s branding.
But as a magician people don’t develop brand awareness through a large scale branding and marketing campaign. Typically they will only see our advertising when they are actively engaged in searching for a magician for an upcoming event.
But a good brand and logo will help retain customers for repeat bookings and referrals. But for people who haven’t any recommendations to follow will unlikely be swayed by a logo when making their shortlist.
Don’t waste your time creating a logo when you are first setting up your business.
A logo forms just a part of your brand, and spending time developing your brand is more important; and often once your brand has been created a logo will naturally materialise, and will be in keeping with your brand message.
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