How To Be A Professional Magician, Podcast 8
Do You Really Need A Website?
In this episode of the How To Be A Professional Magician Podcast we ask if you really need to have a website. It used to be essential; but with the dominance of social media platforms is spending money to design and host a website a worthwhile expense?In this episode we ask if having a website is necessary, especially with social media providing alternative platforms.
To answer in a single word: “Yes!”
Nowadays many magicians don’t actually have a website, relying primarily on using a Facebook business page (not their own personal Facebook page, though even then some do). However these magicians are often amateur magicians who wish to give the outwards appearance of looking professional, but don’t want to to invest either the time or money into creating a unique website.
With a website a potential customer will know you are more professional than a magician who links to a Facebook page. The website domain name should be used for your email address too, ‘free’ email addresses such as Gmail and Hotmail doesn’t look professional in the eyes of a prospect.
Remember that by relying on a third party social media platform you don’t have control. The format of the pages could change, or at a time in the future you may need to pay to continue using the service – or as least pay for even those following your page to see your posts. Essentially your business model is reliant on the business model of the social media platform’s business model, and that may not be in your interest.
Whilst researching you, your prospective clients may link from your business page to your personal page; and if you haven’t amended your privacy settings they may see things you would prefer they didn’t (such as political views, opinions, personal photographs and “banter” between your friends).
There’s the possibility that your social media account could get hacked or your account suspended. The worst case would be having your entire account deleted. This would mean you lose complete control, whereas with your own website you can upload a back-up and continue business.
Website are quick, cheap and easy to design, develop and host; and easy to update and expand as you and your business develops. You can continue to use social media, and link between your website and social media accounts to obtain clients and keep them engaged.
If you have any questions about building your magic business please email [email protected].
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