How To Be A Professional Magician, Podcast 2
Should You Send a Newsletter?
In this episode we ask if you should send out a regular newsletter? If so, how often, and what should you write in it?
Sending a newsletter is a great way to stay in contact with people, but who do you want to be staying in contact with. Your newsletter mailing list may include:
- Prospective clients,
- Industry professionals (such as agents, event management companies and event coordinators at venues),
- Past clients.
Newsletters are a great way to reconnect with people, remind them who you are, show them what you do, and how professional you are.
Sending a newsletter is a great way to raise awareness of cross-selling opportunities, especially to past clients have booked you for one type of event and may not be aware you can also work at others.
Remove those that didn’t book you once their event has passed, and remove past clients a sensible time afterwards (such as 6 to 12 months). Ensure you comply with all GDPR and Data Protection regulations, and ensure you make it easy for people to unsubscribe should they wish.
How often should you send a newsletter? Quarterly (once every three months) works well.
From personal experience I found monthly newsletters can be a little too often, and isn’t required. You can also start running out of material for the newsletter.
Quarterly newsletters gives you three month to accumulate enough interesting stories and items to include in the newsletter.
What to include in your newsletter? You may want to include things that have happened since the last newsletter, such as:
- Prestigious bookings you have attended,
- Television or media appearances,
- Involved in any interesting projects,
- Look at your blog articles and social posts for inspiration.
Link your newsletter to your website and social accounts so people can find out more, but avoid linking to external websites if you can help it.
As well as looking back you can also look forward to upcoming seasons, and promote your seasonal shows and party options (such as promoting magic at Christmas parties in your autumn newsletter).
If you have any questions about building your magic business please email [email protected].
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