Podcast 006: Should You Send a Newsletter?

HTBAPM006-should_you_send_a_newsletter

How To Be A Professional Magician, Podcast 2

Should You Send a Newsletter?

In this episode we ask if you should send out a regular newsletter? If so, how often, and what should you write in it?

Sending a newsletter is a great way to stay in contact with people, but who do you want to be staying in contact with. Your newsletter mailing list may include:

  • Prospective clients,
  • Industry professionals (such as agents, event management companies and event coordinators at venues),
  • Past clients.

Newsletters are a great way to reconnect with people, remind them who you are, show them what you do, and how professional you are.

Sending a newsletter is a great way to raise awareness of cross-selling opportunities, especially to past clients have booked you for one type of event and may not be aware you can also work at others.

Remove those that didn’t book you once their event has passed, and remove past clients a sensible time afterwards (such as 6 to 12 months). Ensure you comply with all GDPR and Data Protection regulations, and ensure you make it easy for people to unsubscribe should they wish.

How often should you send a newsletter? Quarterly (once every three months) works well.

From personal experience I found monthly newsletters can be a little too often, and isn’t required. You can also start running out of material for the newsletter.

Quarterly newsletters gives you three month to accumulate enough interesting stories and items to include in the newsletter.

What to include in your newsletter? You may want to include things that have happened since the last newsletter, such as:

  • Prestigious bookings you have attended,
  • Television or media appearances,
  • Involved in any interesting projects,
  • Look at your blog articles and social posts for inspiration.

Link your newsletter to your website and social accounts so people can find out more, but avoid linking to external websites if you can help it.

As well as looking back you can also look forward to upcoming seasons, and promote your seasonal shows and party options (such as promoting magic at Christmas parties in your autumn newsletter).

If you have any questions about building your magic business please email [email protected].

Please subscribe so you can get more weekly bite-size magic business lessons.

You can also listen to the Podcast on the following formats:

YouTube:

Apple Podcasts (iTunes):

https://podcasts.apple.com/gb/podcast/how-to-be-a-professional-magician/id1513191973

Spotify:

Google Podcasts:

Stitcher:

https://www.stitcher.com/podcast/how-to-be-a-professional-magician

Podcast 002: Should You Be A Magician For All Occasions?

HTBAPM002-magician_for_all_occasions

How To Be A Professional Magician, Podcast 2

Should You Be a Magician For All Occasions?

In this episode we ask should you advertise that you are a “Magician for all occasion” on your marketing.

It’s likely that as a professional magician you already work at all types of occasions, and you will want to work at all types of events.

However, you don’t want to come across as a magician for all occasions to your prospective customers.

Firstly, it (and variations of it) are popular, and it is a phrased used by quite a lot of magicians on their websites and therefore it doesn’t make you stand out amongst the others.

What you really need to do is come across to your potential clients that you are an expert, and specialise and have experience in exactly the type of event they are arranging.

This could be be that you have the perfect act or perfect trick for their event, and this is communicated to them. Of course, it may be the same act or trick – but it is customised to fit.

This demonstrates you are an expert in this field. They will know that you are experienced at working at similar events, and makes you stand out against the other magicians who may now come across as “generic” by not specialising.

Setting up a website, having business cards and brochures that focus on a particular type of event will really demonstrate that you are expert in that field. At a minimum you should have separate pages on your website.

Once you have established to the prospective client that you are the expert magician they want, you can then cross-sell and tell them of secondary services you offer in addition to the primary service that they initially required.

This adding of extras to the primary service can increase the total income you are also able to generate from each individual booking.

Once at the booking you will be demonstrating that you are an expert in that field, but you can use the opportunity to let the guests know you can also be booked for other events, and therefore increase the number of repeat bookings and referrals you get.

If you have any questions about building your magic business please email [email protected].

Please subscribe so you can get more weekly bite-size magic business lessons.

You can also listen to the Podcast on the following formats:

Apple Podcasts (iTunes):

https://podcasts.apple.com/gb/podcast/how-to-be-a-professional-magician/id1513191973

YouTube:

Spotify:

Stitcher:

https://www.stitcher.com/podcast/how-to-be-a-professional-magician