Making your magic brand and finding your style is half the battle when it comes to unique marketing and standing out from your competitors. When most people think of branding they think of a company’s logo, but there’s more to it than that.
If you haven’t already, read the How To Be A Professional Magician lesson on branding. Here’s a few points to take in now.
Don’t Copy Your Favourite Magician
It’s one thing to be influenced by a magician, but it’s another to copy them. When David Blaine became popular many magicians suddenly became ‘street magicians’, when Derren Brown became popular magicians became mindreaders, and then there were the Dynamo clones!
As I said, be influenced by, but not try and be a copy of your favourite magician. Be yourself and let your personal style bloom.
If you are serious about being a professional magician and earning money form performing magic then make sure you come across as being friendly and personable. Don’t try and be too cool as you may scare clients off, especially if you’re aiming for the wedding and party marketing.
Magic for all Occasions
You’ll likely be willing to work at any event; weddings, birthdays, Christmas parties, corporate events and corporate events, and no doubt your magic will be suited to any of them. However, simply saying you will work at “all occasions” doesn’t come across well to a booker.
Ideally you should have separate websites for each, but that would be impractical, though, it you perform both children’s and adults magic then separate websites are a must. You don’t want a corporate booker to think you may start making balloon models at their posh black-tie event, and you don’t want a mum to think you’ll be doing card tricks and mindreading at their child’s 5th birthday party!
Try to come across as an expert in your field.
Logos Aren’t Everything
Try to come up with a brand that reflects what you do and your performing style. It doesn’t have to be a traditional logo, but your stage name written in a suitable font, and in appropriate colours. For example children’s entertainer should use bold fonts and primary colours with an appropriate name, a corporate mindreader will want a more conservative style.
Use Your Brand Consistently
Once you have developed your brand (so that’s performing name, colours, font, logo and general style) use it consistently on all your marketing mediums. This includes your website, marketing materials, adverts, social media pages, business cards and any other method a potential client may interact with.
The idea is to build a feeling of consistency that gives clients the feel of familiarity. For example, Coca Cola is immediately recognisable by the style of writing and colours, regardless of the words, or even language, used.
Market Yourself Properly
It’s one thing having a brand, but it’s quite another to market it properly, and unfortunately this can cost money. But, without this investment you won’t be able to get your brand out there, at least not as quickly as you need if you are looking to turn professional.
Use your marketing to put your brand in front of as many potential clients as possible and explain to them what service you offer, and why that’s beneficial to them. They may not need you straight away, but when they do and your brand shows on an internet search they will already have a familiarity with you.
If you haven’t already read the Magic Marketing lesson this website, and seriously consider taking one of the How To Be A Professional Magician courses.
Make sure you also subscribe to How To Be A Professional Magician for exclusive lessons and resources to help you become a professional magician, as well as receive updates on new magic business articles, hints and tips.
If you have any thoughts about magic branding please feel free to comment below.